Case Studies
Aqualinc Sales Coaching Case Study
In 2023 Aqualinc General Manager, Jim Herbison contacted me. Aqualinc was struggling with sales. Their team was reluctant to pick up the phone and talk to existing clients, let alone call someone new.
New H1Stack Electrical Case Study: Strategic Sales Coaching by Ian Cartwright
How Stack Electrical became hazardous area electrical market leaders by mastering their sales and marketing game. Engineering sales coaching case study from Ian Cartwright.
Lumens Engineering Case Study: Ian Cartwright's Problem-Solving Approach to Sales
MD of Lumen, Dan Tombleson manages a team of engineers specialising in energy. Keen to upskill his team in business development, he booked sales coaching for his senior specialists.
Advanced GPS Ag Sales Coaching Case Study
How Advanced GPS Ag built a productive partnership with their main supplier and a nationwide distributor network. An agribusiness sales coaching case study from Ian Cartwright.
Helping Trimble Loadrite Dealer Sales Reps Talk Their Customers Language
To sell successfully, you have to be able to step into your customers’ shoes, understand their headaches, then show them how you can take their pain away. Sounds simple, right? But it’s anything but …