BRAND NEW BOOK
AVAILABLE NOVEMBER - PREORDER NOW

60 Seconds of Sales – The First 100 Episodes

60 Seconds of Sales – The First 100 Episodes
$30.00

Available now for pre-order, shipping in November.

Quick-fire insights. Real-world relevance. Zero fluff.

This book captures the first 100 episodes of Ian’s popular “60 Seconds of Sales” series—each one a sharp, practical dose of sales wisdom designed for those in sales who want to get better, fast.

Whether you’re a B2B salesperson, SME owner, or just starting out in sales, these one-minute reads deliver clarity, confidence, and capability. You’ll find punchy prompts, proven techniques, and real-world reminders that help you stay focused on what matters: solving problems for your customers and growing your sales.

Each episode stands alone, but together they form a powerful toolkit—one you can dip into daily, share with your team, or use to sharpen your own thinking. It’s not theory. It’s not fluff. It’s the kind of sales know-how that sticks.

If you liked The 6 Fundamentals of Sales Know-How, this is your next step.

If you’re new to Ian’s work, this is the perfect place to start.

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COMBO DEALS

Book Combo

Save $10 when you purchase both of my books.

Sales First Aid Kit

Kit your sales team out for success with Ian’s Sales First Kit!

Combo Book Deal (The 6 Fundamentals of Sales Know-How + 60 Seconds of Sales – The First 100 Episodes) Combo Book Deal (The 6 Fundamentals of Sales Know-How + 60 Seconds of Sales – The First 100 Episodes)
Combo Book Deal (The 6 Fundamentals of Sales Know-How + 60 Seconds of Sales – The First 100 Episodes)
$50.00
Sales First Aid Kit Sales First Aid Kit
Sales First Aid Kit
$80.00

The 6 Fundamentals of Sales Know-How

Now Available As An Audio Book

Unlock the secrets of sales success on the go! Ian Cartwright’s 6 Fundamentals of Sales Know-How is now available as an audiobook, offering practical insights and real-world examples you can listen to anytime, anywhere. Whether you’re new to sales or a seasoned professional, this audiobook will guide you through proven strategies to elevate your sales game. Don’t wait - start listening today!

Listen Here
The 6 Fundamentals of Sales Know-How
$30.00

The how to sales handbook for new B2B sales professionals and SME owners

Want to understand what it is you do for your customers and learn how to do for it for more of them, more often? Then you need to discover the 6 Fundamentals of Sales Know-How.

If you’re new to Business to Business sales, or you’re a small business owner looking to build your sales capability, but don’t know where to start, this book is a practical how to handbook. Each of the six sales fundamentals is explained with real-world examples. Practical exercises help you apply each of the fundamentals to your own sales challenges.

What are you waiting for? Let’s go solve some problems for your clients, and grow your sales at the same time.

What Readers Have to Say

  • “Ian has really been able to combine the technical sales skills with the human (soft skills) and top it off with some practical activities for the reader to bring it to life. This book will be a valuable resource for anyone passionate about the sales and marketing process who has enough awareness to not only espouse sales is about relationships, but to walk their talk.”
    Mark LeBusque, LinkedIn Top Voices 2021 - The Human Manager Academy Founder - Leadership Coach/Mentor and Facilitator - Author - Speaker- Podcaster, Melbourne.

  • "The 6 Fundamentals of Sales Know-How is a book that puts ‘sales’ all together to help you dramatically increase your sales if you are wise enough to follow its advice."
    Zac de Silva, Owner of www.businesschanging.com and www.nurturechange.com and business coach to thousands.

  • "I have been delighted and impressed with the simplicity, focus and pragmatism Ian has brought to this latest publication. To be able to utilise many of the tools and suggestions is just want business owners and team members are looking for. Well done Ian!"
    Phillip Roth, Director BDO Christchurch Limited

  • “When you’re starting out in your sales career it’s safe to say you don’t know what you don’t know.  What this book provides the reader with is a really solid foundation for building their sales capability and success.”
    Liz Foxwell-Canning, Director - Executive Education & Industry Progammes, University of Canterbury

  • "Sales is the engine of business. It is critical that salespeople are successful, not just in how many sales they make but in how they make those sales. The how ie. their character and their values determine a huge portion of their company’s reputation. Ian has extensive experience and success, as a salesperson and as a sales coach, so his six fundamentals are tried and tested, not just theoretical. On top of that he is a great human being, he coaches technique and character to enable salespeople and their businesses to truly fly."
    Diana Tapp, CEO – World Class Teams, Author, Speaker, Trainer, Sydney

  • “A fantastic book, well written and there is a lot of synergy in there with the way that I see the market and the customer relationship. It has been great to see how well the book has been received internationally. Very well done, I hope that there will be more to follow.”
    Mark Empson, Director, Advanced Motor Control

  • “Ian, I loved your audiobook. It was very informative, easy to listen to and easy to apply. It is amazing value for money and full of great sales disciplines.”
    Paul Dryden, General Manager, Kovacs

Why I wrote MY FIRST book for you

The idea of writing a book about sales lodged itself in my mind five years ago. It’s taken me that long to convince myself I’ve something worth writing about.

The 6 Fundamentals of Sales Know-How is the book I wish I had when I ventured in the world of sales. It brings together everything I’ve learned in 30 years selling to 20 countries around the world, and coaching sales reps and New Zealand businesses to be better at sales.

Sales success is not about your product or service. Sales is about working with your customers to understand their problems and identifying how your product or service can solve these problems in a way that positively impacts their business. It’s about your customer and how you can make their life easier.

Learning to sell in this way is fun and rewarding. You’re helping industries that contribute to your local economy succeed, and putting smiles on the faces of your customers, all while growing your own sales. I hope this book gets you thinking about ways to sell as your clients’ trusted, problem solving partner, and look forward to hearing how it’s helped you boost your sales career.

Ian Cartwright

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The 6 Fundamentals of Sales Know-How The 6 Fundamentals of Sales Know-How
The 6 Fundamentals of Sales Know-How
$30.00
60 Seconds of Sales – The First 100 Episodes 60 Seconds of Sales – The First 100 Episodes
60 Seconds of Sales – The First 100 Episodes
$30.00
Combo Book Deal (The 6 Fundamentals of Sales Know-How + 60 Seconds of Sales – The First 100 Episodes) Combo Book Deal (The 6 Fundamentals of Sales Know-How + 60 Seconds of Sales – The First 100 Episodes)
Combo Book Deal (The 6 Fundamentals of Sales Know-How + 60 Seconds of Sales – The First 100 Episodes)
$50.00