BRAND NEW BOOK
60 Seconds of Sales – The First 100 Episodes
Quick-fire insights. Real-world relevance. Zero fluff.
This book captures the first 100 episodes of Ian’s popular “60 Seconds of Sales” series—each one a sharp, practical dose of sales wisdom designed for those in sales who want to get better, fast.
Whether you’re a B2B salesperson, SME owner, or just starting out in sales, these one-minute reads deliver clarity, confidence, and capability. You’ll find punchy prompts, proven techniques, and real-world reminders that help you stay focused on what matters: solving problems for your customers and growing your sales.
Each episode stands alone, but together they form a powerful toolkit—one you can dip into daily, share with your team, or use to sharpen your own thinking. It’s not theory. It’s not fluff. It’s the kind of sales know-how that sticks.
If you liked The 6 Fundamentals of Sales Know-How, this is your next step.
If you’re new to Ian’s work, this is the perfect place to start.
Shop Now
COMBO DEALS
Book Combo
Save $10 when you purchase both of my books.
Sales First Aid Kit
Kit your sales team out for success with Ian’s Sales First Kit!
Save $10 when you purchase my Combo Book Deal featuring The 6 Fundamentals of Sales Know-How plus my brand new book, 60 Seconds of Sales – The First 100 Episodes
Available now for pre-order, shipping in November.
The 6 Fundamentals of Sales Know-How
The how to sales handbook for new B2B sales professionals and SME owners
Want to understand what it is you do for your customers and learn how to do for it for more of them, more often? Then you need to discover the 6 Fundamentals of Sales Know-How.
If you’re new to Business to Business sales, or you’re a small business owner looking to build your sales capability, but don’t know where to start, this book is a practical how to handbook. Each of the six sales fundamentals is explained with real-world examples. Practical exercises help you apply each of the fundamentals to your own sales challenges.
What are you waiting for? Let’s go solve some problems for your clients, and grow your sales at the same time.
60 Seconds of Sales – The First 100 Episodes
Quick-fire insights. Real-world relevance. Zero fluff.
This book captures the first 100 episodes of Ian’s popular “60 Seconds of Sales” series—each one a sharp, practical dose of sales wisdom designed for those in sales who want to get better, fast.
Whether you’re a B2B salesperson, SME owner, or just starting out in sales, these one-minute reads deliver clarity, confidence, and capability. You’ll find punchy prompts, proven techniques, and real-world reminders that help you stay focused on what matters: solving problems for your customers and growing your sales.
Each episode stands alone, but together they form a powerful toolkit—one you can dip into daily, share with your team, or use to sharpen your own thinking. It’s not theory. It’s not fluff. It’s the kind of sales know-how that sticks.
If you liked The 6 Fundamentals of Sales Know-How, this is your next step.
If you’re new to Ian’s work, this is the perfect place to start.
Kit your sales team out for success with Ian’s Sales First Kit!
Supplied in a handy lunch size cooler bag, the Sales First Aid Kit includes a copy of each of Ian’s books;
60 Seconds of Sales - The First 100 Episodes
The 6 Fundamentals of Sales Know-How
Plus; a branded highlighter, pen and sales cheat card. All you need to read, analyse, strategise & act.
Build your sales capability and save money by making your lunch!
The 6 Fundamentals of Sales Know-How
Now Available As An Audio Book
Unlock the secrets of sales success on the go! Ian Cartwright’s 6 Fundamentals of Sales Know-How is now available as an audiobook, offering practical insights and real-world examples you can listen to anytime, anywhere. Whether you’re new to sales or a seasoned professional, this audiobook will guide you through proven strategies to elevate your sales game. Don’t wait - start listening today!
The how to sales handbook for new B2B sales professionals and SME owners
Want to understand what it is you do for your customers and learn how to do for it for more of them, more often? Then you need to discover the 6 Fundamentals of Sales Know-How.
If you’re new to Business to Business sales, or you’re a small business owner looking to build your sales capability, but don’t know where to start, this book is a practical how to handbook. Each of the six sales fundamentals is explained with real-world examples. Practical exercises help you apply each of the fundamentals to your own sales challenges.
What are you waiting for? Let’s go solve some problems for your clients, and grow your sales at the same time.
What Readers Have to Say
Why I wrote MY FIRST book for you
The idea of writing a book about sales lodged itself in my mind five years ago. It’s taken me that long to convince myself I’ve got something worth writing about.
The 6 Fundamentals of Sales Know-How is the book I wish I had when I ventured in the world of sales. It brings together everything I’ve learned in 30 years selling to 20 countries around the world, and coaching sales reps and New Zealand businesses to be better at sales.
Sales success is not about your product or service. Sales is about working with your customers to understand their problems and identifying how your product or service can solve these problems in a way that positively impacts their business. It’s about your customer and how you can make their life easier.
Learning to sell in this way is fun and rewarding. You’re helping industries that contribute to your local economy succeed, and putting smiles on the faces of your customers, all while growing your own sales. I hope this book gets you thinking about ways to sell as your clients’ trusted, problem solving partner, and look forward to hearing how it’s helped you boost your sales career.
Ian Cartwright
FREE DOWNLOAD:
THE 5 TRAITS OF Q.U.I.E.T.LY EFFECTIVE SALESPEOPLE
Inside you'll find:
Why listening is the most underrated sales skill — and how to get better at it immediately
How to ask questions that uncover the real problem, not just the surface symptom
A simple pre-meeting prep habit that builds your confidence and your customer's trust
Why trust is built through consistency, not charisma
How to shift from being a vendor to being a genuine problem solver
It's a quick read. But if you apply what's in it, it will change the way you show up in front of customers.
Pop your name and email below and we’ll give you the link to download the e-book straight away.
SHOP NOW
The how to sales handbook for new B2B sales professionals and SME owners
Want to understand what it is you do for your customers and learn how to do for it for more of them, more often? Then you need to discover the 6 Fundamentals of Sales Know-How.
If you’re new to Business to Business sales, or you’re a small business owner looking to build your sales capability, but don’t know where to start, this book is a practical how to handbook. Each of the six sales fundamentals is explained with real-world examples. Practical exercises help you apply each of the fundamentals to your own sales challenges.
What are you waiting for? Let’s go solve some problems for your clients, and grow your sales at the same time.
Quick-fire insights. Real-world relevance. Zero fluff.
This book captures the first 100 episodes of Ian’s popular “60 Seconds of Sales” series—each one a sharp, practical dose of sales wisdom designed for those in sales who want to get better, fast.
Whether you’re a B2B salesperson, SME owner, or just starting out in sales, these one-minute reads deliver clarity, confidence, and capability. You’ll find punchy prompts, proven techniques, and real-world reminders that help you stay focused on what matters: solving problems for your customers and growing your sales.
Each episode stands alone, but together they form a powerful toolkit—one you can dip into daily, share with your team, or use to sharpen your own thinking. It’s not theory. It’s not fluff. It’s the kind of sales know-how that sticks.
If you liked The 6 Fundamentals of Sales Know-How, this is your next step.
If you’re new to Ian’s work, this is the perfect place to start.
Save $10 when you purchase my Combo Book Deal featuring The 6 Fundamentals of Sales Know-How plus my brand new book, 60 Seconds of Sales – The First 100 Episodes
Available now for pre-order, shipping in November.
The 6 Fundamentals of Sales Know-How
The how to sales handbook for new B2B sales professionals and SME owners
Want to understand what it is you do for your customers and learn how to do for it for more of them, more often? Then you need to discover the 6 Fundamentals of Sales Know-How.
If you’re new to Business to Business sales, or you’re a small business owner looking to build your sales capability, but don’t know where to start, this book is a practical how to handbook. Each of the six sales fundamentals is explained with real-world examples. Practical exercises help you apply each of the fundamentals to your own sales challenges.
What are you waiting for? Let’s go solve some problems for your clients, and grow your sales at the same time.
60 Seconds of Sales – The First 100 Episodes
Quick-fire insights. Real-world relevance. Zero fluff.
This book captures the first 100 episodes of Ian’s popular “60 Seconds of Sales” series—each one a sharp, practical dose of sales wisdom designed for those in sales who want to get better, fast.
Whether you’re a B2B salesperson, SME owner, or just starting out in sales, these one-minute reads deliver clarity, confidence, and capability. You’ll find punchy prompts, proven techniques, and real-world reminders that help you stay focused on what matters: solving problems for your customers and growing your sales.
Each episode stands alone, but together they form a powerful toolkit—one you can dip into daily, share with your team, or use to sharpen your own thinking. It’s not theory. It’s not fluff. It’s the kind of sales know-how that sticks.
If you liked The 6 Fundamentals of Sales Know-How, this is your next step.
If you’re new to Ian’s work, this is the perfect place to start.