General Sales Skills Workshop
A Practical Sales Skills Workshop for Teams Selling Professional Services or Technical Equipment
Whether you are a business owner, senior leader, technical specialist, or a dedicated account manager, business development is a natural part of your day-to-day role.
I reckon this half-day general sales skills workshop is exactly the practical strategy and fresh energy your team needs to clear out the noise, build confidence, and get back to winning business.
Let’s have a quick, low-pressure chat to see if this is right for your team.
Businesses Boosting Their Team’s Sales Skills With Me
Here are just a few of the businesses across New Zealand that have used my workshops to reset their B2B sales capabilities:
Stellar Recruitment
TurboCare
Gutter Solutionz
This Workshop Isn’t Only for Sales Newbies
It’s a Valuable Reset for Anyone Who Needs a Sales Lift
Let’s be honest: sales changes over time, and even the best teams can get comfortable. This session is designed as a practical, high-impact reset for different levels of experience within your business.
New Salespeople
If you are bringing fresh faces into your team, let's start them off on the right foot with a solid, grounded introduction to B2B business development. We will demystify Sales 101 with a realistic, honest approach.
They will learn:
What sales actually is (clue: it's collaborative problem-solving, not manipulation)
Why a simple, repeatable process is your best friend
How to get sales and marketing singing from the same song sheet
The essential daily habits that build a healthy, consistent pipeline
People who need a refresher
Are your experienced professionals coasting? It’s common for people who have been in sales for a while to fall into passive, comfortable routines.
If your sales team isn’t performing at the level you’d like, this session is the ideal way to shake off the cobwebs, break old habits, and get them proactively hunting for new opportunities again.
interactive and hands-on
There’s time for people to share their sales challenges and what works for them. And there are practical exercises where your team put their new skills into practice together. But I want to reassure you there won’t be any chanting kumbaya, or shoulder massages. We keep it Kiwi.
Collaborative exercises include:
Telling your success stories.
Techniques to start sales conversations.
Making a start on planning your sales activity.
Unpacking what it is you really do to help your customers.
This Is for You, If Sales Aren’t Going as Well as You’d Like
Look, I hear this story all the time from business owners across New Zealand. For a long time, work came in easily and organically. The phone just rang, referrals dropped into your lap, and business grew steadily.
But somewhere along the line, the landscape shifted. Your team gradually became order takers, not proactive order makers. Now, the phone isn't ringing as often, and the muscle memory for going out, finding prospects, and starting real sales conversations has faded.
It’s easy to get anxious about the future when competition stiffens. A lot of businesses fall into the trap of simply trying to survive the quiet patch.
But frankly, sod surviving.
Let’s get your sales house in order, clear away the complexity, and build a practical plan to get your business growing again.
“Both our Australian and New Zealand team members at Stellar Recruitment have been fortunate enough to participate in Ian's sales coaching and found them insightful and engaging. We have already implemented some of the insights that were covered in the sessions. Ian's knowledge base, tips and resources, and interactive delivery method left our team enthusiastic and motivated. Whether you are an individual looking to grow your skillset or a business looking to upskill your team, I would highly recommend Ian.”
Stellar Brisbane
Three Great Results From This Sales Skills Workshop
1. Build a Positive Sales Culture
When we get your whole team in one room, something powerful happens. We remove the siloes and get everyone working collaboratively. We'll build a positive sales culture where business development isn't feared, but embraced as a shared responsibility—because, let's be honest, without sales, none of us have a job.
2. Reset and Re-Energise Your Team
We'll establish a clear, common understanding of how B2B sales actually works. Your team will walk away from this session engaged, re-energised, and equipped with practical fundamentals they can use immediately to work together and grow the business.
3. Get in Front of Your Customers
I want to give your team the quiet confidence and motivation to step out from behind their computer comfort blankets. Instead of sending endless passive emails, they’ll get comfortable picking up the phone, setting up face-to-face meetings, and building genuine, trust-based relationships with your clients.
“We did a sales session with lan Cartwright. Our team learnt more on how our solutions should be tailored to our customers’ actual needs so they can get their desired outcomes.
Great session! We highly recommend Ian, thank you!!”
Ben Pay, Group Commercial Manager, The Connectivity Group
This Workshop Covers Five Sales Essentials
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We'll strip away the old-school, pushy stereotypes. Sales is simply collaborative problem-solving, building trust, and helping your customers find clarity.
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Stop treating sales and marketing like separate empires. We'll show you how to align them so your marketing efforts directly support real sales conversations.
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Waiting for the phone to ring is not a strategy. We'll identify the high-impact, daily proactive sales actions that keep your pipeline healthy.
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Good business development isn't about luck. We'll help you build a simple, realistic activity plan so you know exactly who to contact and when.
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Discover how to move past transactional selling and build deep, long-term trust with key decision-makers who actually want to do business with you.
This Workshop Is Interactive and Hands-On
This isn't a dry lecture where I stand at the front and slide-deck you to sleep. It’s an interactive, highly practical session. We create a safe environment where your team can openly discuss what’s holding them back, share what’s working, and practice new skills together.
But let me reassure you—there will be no chanting kumbaya, no weird icebreakers, and no awkward shoulder massages. We keep it strictly Kiwi: practical, grounded, and focused on real-world results.
Collaborative Exercises Include:
Telling your true success stories: Unpacking how you've already helped customers so you can communicate that value clearly to new prospects.
Starting sales conversations naturally: Practical frameworks to reach out without sounding pushy or awkward.
Mapping your daily sales activity: Building a simple plan you can actually stick to next week.
Uncovering what you actually do: Finding the real business problems you solve, rather than just listing your technical features.
Transform Your Team’s Approach to Sales
I’ll let you in on a secret. At the start of almost every general sales skills workshop I run, I look around the room and see a few folded arms and anxious faces. People don't want to be "sold" to, and they certainly don't want to be taught how to be manipulative.
I always tell them: "Strap yourselves in folks, because in half an hour this is going to feel a whole lot easier."
And sure enough, about 30 minutes in, you see the shoulders drop, the arms unfold, and the penny drop. They realise sales is just helping people.
By the time we wrap up, the room is usually fizzing. People are engaged, writing lists of things they can’t wait to implement, and genuinely excited to get stuck into the work.
We Plan Your Sales Workshop Together
I believe in working closely with you to ensure this session directly addresses your specific commercial challenges. We plan, refine, and run the workshop as a partnership.
Your Sales Workshop Investment
I believe in absolute transparency with pricing. A tailored, half-day general sales skills workshop for your team is:
$4,500 + travel and accommodation + GST
Our standard payment terms are straightforward:
50% upfront to lock in the date
50% upon completion of the workshop
Plus any pre-agreed travel costs
Step 1: Schedule a Quick Call
Let’s start with a quick, low-pressure 30-minute chat. I’ll ask about your business, what you're trying to achieve, and the specific sales hurdles your team is facing.
I’ll be completely honest with you: if I reckon this workshop will help, I’ll tell you how. If I don’t think I’m the right fit for your challenge, I’ll tell you that too.
Step 2: Discovery meeting
Once we decide to move forward, we’ll get together for a brief discovery session with you and your key team members. We'll dig into your target customers and sales process so I can tailor every exercise to your real-world scenarios. There’s no homework or prep required on your part.
Step 3: Sales Workshop
We run a focused, interactive four-hour session. You handle the venue, the buns, and the coffee; I'll handle the rest. I’ll walk your team through our five sales essentials, tailored exactly to your industry. Everyone gets a physical, practical workbook to keep them engaged and taking notes.
Step 4: Summary Report & Sales Resources
I don't just walk out the door and leave you to it. Following the session, I’ll send you a concise summary of the team's key takeaways, practical recommendations for your sales culture, and a toolkit of practical sales resources to keep the momentum going.
Pro Tip
If you've got a couple of highly experienced salespeople who might be a bit skeptical about a general sales skills workshop, bring them into this discovery meeting. Get them involved early. When they see it's practical and not academic, they’ll champion the process for the rest of your team.
“We were referred to Ian to upskill our already amazing sales team.
Ian had the team fully engaged and excited to be part of the event. More than happy to recommend Ian to any business wanting to upskill in their field.”
Glen Kelman, Managing Director, Kitchen Concepts
Sales Workshop FAQs
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It’s built specifically for B2B teams selling professional services, consulting, technical equipment, or specialised SMEs. Whether you have dedicated account managers or technical specialists who need to learn how to comfortably talk to clients, this reset is for you.
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Absolutely. While I work with many technical, agricultural, and engineering firms across New Zealand, the core principles of honest, consultative sales apply to any B2B or professional services business where trust is the foundation of the transaction.
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You'll see an immediate lift in your team's confidence to pick up the phone, a shared language around business development, fewer passive "comfort blanket" emails, and a collaborative sales culture where everyone understands how to help clients take the next step.
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We can, but I find a half-day (four hours) is usually the sweet spot for keeping energy levels high and avoiding information overload. If you have more complex requirements, we can talk about splitting the sessions over two days.
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Yes. Many New Zealand businesses choose to follow up with regular accountability sessions to keep their team on track, embed the new habits, and use me as a practical sounding board as they put their plans into action.
What Can You Do After Your Sales Workshop?
A half-day workshop is an excellent catalyst, but maintaining momentum is where the real growth happens. Here are three simple, low-pressure ways we can keep working together:
The Practical Sales Academy
This is our online hub designed to provide your team with ongoing sales development, templates, and support at an affordable rate. If you book a workshop, I’ll give you a 15% discount code for your entire team
The 6 Fundamentals of Sales Know-How
My pocket-sized, plain-English sales handbook is perfect for new B2B salespeople and technical business owners who want a straightforward guide to sales. As workshop alumni, you’ll get a 20% discount on copies for your team.
Accountability & Coaching Sessions
If you want to ensure the new habits stick, we can set up regular coaching sessions. I'll act as an independent sounding board, keeping your team focused on proactive sales activities and helping them work through real-world client scenarios.
“I engaged Ian Cartwright for sales coaching after discovering him through an online search. His website and testimonials accurately reflected the experience we had. Ian’s approach is practical and grounded, with relevant examples that resonated with our team. He successfully catered to the varied levels of experience within the group and provided clear models and structures that we can confidently move forward with. I highly recommend Ian to any organisation looking to strengthen their sales capability.”
Dianna Taylor, General Manager, TenFour
Schedule Your Get-to-Know-You Call
Give your team the sales skills reset and infusion of energy they need to succeed and grow your business in these challenging times. Let's have a quick, low-pressure chat to see how I can help.
