Online Sales courses
Learn B2B sales skills and plan for your success, either in your own time or as part of a guided cohort through my range of online courses.
The 6 Fundamentals of sales know-how sales course
TRANSFORM YOUR APPROACH TO SALES
Make sales more manageable
Understand exactly what sales activities you need to do every day to be successful. I teach a proven sale method that will grow your business if you do the work.Grow customer loyalty and trust
Focus on great service as you grow, so you keep existing clients happy as well as delighting all the new customers you win.Change the way you feel about sales for good
Feel confident and enthusiastic about sales, maybe for the first time. Sleep at night without worrying about where your next sale is going to come from because you know you’re doing the work and you have a proven plan.
If you sell B2B, this course is for you
New B2B salespeople
Selling can feel scary if you’ve never done it before. Perhaps you’ve read a ton of books, but nothing hit the spot, and you need practical tips that work in your world.
Small business owners
Sales are stagnant. Maybe they’re even falling. You know you have to get out there more and grow your customer base, but you don’t really know how.
Technical professionals
You’re a technical expert under pressure to do more business development, but sales haven’t been part of your role, and you don’t know where to start.
Course Structure
The course has eight modules where I walk you through developing your own sales playbook, strategic sales plan, and personal development plan.
Each module has several lessons, with a combo of videos, how-to-guides, and worksheets, closing with a quiz to test that you’ve got your new sales moves down.
Your eight course modules
Sales fundamentals & process.
Understand what sales really is, how sales process works, know your key numbers, and build your sales playbook outlining next steps.Sales and marketing.
Discover how sales and marketing work together to build a strong sales pipeline and understand your role as problem solver for your customers.Your target market.
Learn how to segment your market and identify your target customers, know your offer inside out, understand your competitors, and build a strategic sales plan.Existing customers.
Grow new business from existing customers, learn how to identify gaps to grow sales, and feed these insights into your strategic sales plan.Customer-focused sales.
Know how to start customer-focused sales conversations and manage opportunities from prospect to win. Learn consultative sales styles that grow trust.Strong customer relationships.
Learn the key account management skills you need to grow long-term, mutually beneficial customer relationships.Sales professional.
Become an organised sales professional who can get the most out of your CRM, manage your time well, build your network, and grow your personal brand.Sales purpose & personal development plan.
Understand why you’re in sales, what success looks like, and chart your own professional development plan.
Weekly actionable sales tips
When you hit your stride and realise selling is simply solving problems and offering support, sales become part of who you are. A weekly shot of actionable sales advice in your inbox helps you keep sales top of mind.
Two ways to ENROL
AS A Self-Paced INDIVIDUAL
With self-paced learning, you can work through the course in your own time, whether that’s in a few weeks – great if you’re planning the year ahead - or a bit longer.
You get lifetime access to all the online sales resources, plus weekly actionable sales tips, all for a super-affordable one-off fee.
$250 inc GST
Or 3 monthly payments of $90 inc GST
AS A Guided Cohort
Next cohort starts July 7, 2026
Join me for an 8 week live, interactive cohort where I’ll personally guide you through the Six Fundamentals of Sales Know-How.
You’ll get:
Weekly live online sessions
Real time coaching + Q&A
A supportive learner community
Practical tools you can use immediately
Lifetime access to the full course
$1500 inc GST
Or 3 monthly payments of $500 inc GST (available for purchase prior to June 28, 2026)
What People Are Saying
“Ian's fresh, uplifting and personal approach is AMAZING... If In Sales, you need to talk to Ian"
– Woody Smith
“This was a great course, not only for people new to sales roles like myself but also for people who have been in sales for years. It was a great experience with useful and insightful information that I’m already putting to use.
Ian is a great instructor as well making the course an enjoyable experience. Definitely recommend it.”
– Grant Mitchell
“Recently starting in sales Ian has been a great mentor for me, I now have the confidence and skills necessary to hit the ground running."
– Woody Smith
“Ian's course was really good, being in sales for 20 years it was great picking up some new nuggets that I can use.”
– Mark Sinclair
I wanted to pass on my sincere thanks for your efforts and work to put together The Practical Sales Academy course undertaken by my sales team.
We may have been the first cohort to do the course remotely, but I believe it generated the same understandings as if we had of been within the same room.
Post completion of The Practical Sales Academy, my team are using a common language to discuss their customer base, sales pipeline and their opportunities to grow, mould and push into the white spaces they identified. We integrated these methodologies directly to our account plans and budget assumption planning tools for the new financial year. Our sales post course completion have been more consistent and this will lead to business growth.
As our process’s mature post course completion, I look forward to seeing what we can achieve using your methodology.
Matthew McDonald - General Manager, ControlStore Sales
I’m Ian - sales coach, sales author and speaker, and your Practical Sales Academy guide
But I’m not a natural sales guy. In fact, my own father told my first sales manager I was too honest to go into sales. And that’s part of the problem. Sales is seen as something dirty.
Well, I disagree.
Sales is all about solving problems and helping people, which makes it a noble profession. And without sales, business doesn’t happen.
I’ve learnt my sales skills on the job, across multiple industries, selling products and services around the world for 30 + years. I’ve worked with sales teams in more than 20 countries and coached over 1,000 salespeople from more than 100 businesses.
What I’m going to teach you works.
Practical Sales Academy alumni share their wins