Customised Corporate Sales Training That fits the way your Business Works
Bespoke B2B sales coaching for New Zealand businesses — built around your customers, your systems, and your people.
No off-the-shelf course. No hype. Just a practical approach your team can pick up and keep using.
The gap I close
Most sales teams don’t lack relationships. They lack a clear sales process structure.
Good people, strong customer trust, years of goodwill — but no consistent process to convert that into growth. No shared playbook. No common language across a team spread over different regions, each doing it their own way. No consistent onboarding to bring new starters up to speed alongside your most experienced reps. No easy way to build real CRM adoption, rather than treating it as admin.
That gap is what corporate clients bring me in to close.
“Our dealers have very good relationships with the customers, but they didn’t have the skill set or the organisation in all cases to convert that into sales … we felt we needed the structure and someone to engage them and coach them on that process.”
— Nick Snelling, General Manager, Blue Wing Honda
What Changed
Two examples of agribusiness sales trainmen, built around each client’s own business.
Ravensdown
Market share grew last year, after five years without growth.
Territory managers, sales managers and key account managers now use a common language and approach.
Stronger adoption than previous programmes, across a large team spread around the country.
Blue Wing Honda
A playbook for how the business sells, for the dealer principals, sales managers, sales staff and workshop mechanics who come through the business.
Dealers with the confidence and tools to manage customers and the customer experience, and to understand CRM.
Dealers learning from each other in like-minded groups, and experienced people changing the way they work.
A programme now on its eighth dealer group, refined with each one.
How I Work
1. I get to know your business first
Before I design anything, I spend time understanding your customers, your market, your internal processes and the tools you already use — CRM included. Training that ignores how your business actually operates doesn’t stick.
2. I build it specific to you
Every programme is designed around your business, not mine. Branded for you, built on your systems, and reflecting the way your team already works. Not a generic course adapted after the fact.
3. I work inside your business
I work alongside your sales leaders, sales operations and learning and development people, so the approach becomes yours, not mine. They know what your people in the field need. I build that into every session.
4. I stay in it with you
This isn’t a one-day event and a handshake. Programmes run as an iterative process: refresher sessions, adjustments between groups, and a playbook your business keeps long after the workshops end.
What I Deliver
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Custom Sales Playbooks
A tailored sales playbook built around your sales cycle, your customers, and how your team already sells.
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In-House Workshops
Practical, interactive in-house sales training delivered anywhere in NZ, adapted to your industry.
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Ongoing Coaching
Bespoke B2B sales coaching that embeds the skills long after the workshop ends: refreshers, adjustments, and real accountability.
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A Common Language
One simple framework your whole team uses, so territory managers, sales managers and key account managers work from the same approach.
Why Sales Teams Respond
I’m a B2B sales coach with 30 years in sales, most of it in agribusiness and other practical, technical industries — engineering and dealer networks among them. I’ve done the job I’m teaching.
That’s why teams engage. I talk in their terms, not a training manual’s. The framework is simple enough to use on the next customer call, and authentic enough that people trust it. Practical and relatable. Not “salesy,” not theoretical.
What Clients Say
“We needed someone with the credibility to talk to them in their terminology, understand the type of customer base they were dealing with.”
— Nick Snelling, General Manager, Blue Wing Honda
“For you to be embedded in our business, that’s where we’ve really seen the dividends, because your understanding of our business and what that means for our people in the field is significant.”
— Nick Snelling, General Manager, Blue Wing Honda
“We found with Ian what we thought we were going to get — someone willing to adapt, adjust and work with us, and really understand our Honda DNA, so he could represent not as a sales trainer, but as a partner of Honda with our network and the staff.”
— Lance Turnbull, Group Sales Manager, Blue Wing Honda
“It was simple, authentic, and it resonated strongly with our culture.”
— Gary Bowick, Head of Sales, Ravensdown
The Programme
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I review your material, talk to your people and learn your customers, systems and challenges. Then I design the programme around them.
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Practical, interactive sessions your team can apply the next day, built on your brand, your language and your tools.
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Follow-up sessions to reinforce what’s working and adjust what isn’t, informed by what your people are telling me.
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A living resource: how your business sells, and an onboarding framework for everyone who joins from here.
Want a sales team that runs on structure, not just goodwill?
Start with a conversation about your business.
