I’m simply a guy who started out drawing lines and circles for a living then got passionate about simplifying sales, practically.

You can trust me to coach your team because I know your market, I know your challenges, and I’ve been in your shoes. Everything I know about sales, I discovered through doing, and I can teach your team shortcuts it took me 30 years to learn.

I’ve been fortunate to work with sales teams in more than 20 countries, across a wide range of industries. I’ve been the salesperson, the founder, the principal consultant — and now I coach.

I started out as an Electrical Draughtsman with the NZED in 1986, then joined AuCom Electronics in 1993 as an Applications Engineer before falling into sales in 1994. My dad once told me I was “too honest” to work in sales but that has served me well.

Having worked with AuCom, then Danfoss locally I then worked internally again for AuCom to establishing a global network of distributors and winning a new multinational manufacturing agreements, before moving on to grow sales for Shell, ABB & Trimble.

Over those years, I built a model for sales growth — the one that became the basis for my first book. I picked up a Bachelor of Applied Management (Sales & Marketing) along the way, started working for myself in sales & marketing advisory in 2016. I then launched Ian Cartwright Sales Coaching in 2022, publishing my book, The 6 Fundamentals of Sales Know-How, that same year. Since 2016 I have worked with 100’s business and 1000’s of salespeople.

Here’s what I believe and have proven time and time again: sales growth comes from solving problems for your clients. Not tricks. Not scripts. Just clear thinking about what your customer actually needs, and the discipline to deliver it - proactively.

I passionately believe that if help our clients succeed in terms of increased productivity, profitability and an improved peace of mind; then they grow and we drive our local economies & communities.

And it all comes from simplifying sales, practically.

That’s what I help companies do — locally and internationally. I run workshops on the 6 Fundamentals of Sales Know-How, build online courses, speak at events where I’d rather energise a room than perform for it, and work alongside clients as part of their team to help them grow. You’ll also find me as a guest on sales and business podcasts.