Six fundamentals of Sales Know How - Ian Cartwright.00_00_00_20.Still001.jpg
 
 

Sales coaching for agribusiness and engineers

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Testimonials

  • "Ian’s an important part of our team and a great support. He’s a top fella, who’s easy to work with. It’s been hard for our team to do things differently, people get set in their ways, but we’re starting to see positive change, and I know we haven’t seen the best of it yet.”

    Tony Houston, Advanced GPS Ag, RDS Systems & Total Ag Control

  • “Spending the day with Ian allowed the STg NZ team to gain a significant better and deeper understanding concerning the fundamental aspects of a High Performing Sales Environment and Culture.  More importantly, the skills gained from his session will enable us as a business to better understand our market, with an even greater focus on customer centricity and value driven relationships. Ian’s true interest in getting to know our business throughout the discovery and initial engagement phase resulted in a very pragmatic, and subsequent high level of engagement from the wider team on the day. Ian’s tools and guidance most definitely will be put into practice as key priority for us to set ourselves up for even greater success in 2023.”

    Rudolph Linde, Director, STg NZ

  • “Often when you’re busy, it’s hard to find time to slow down and make sure you’re heading in the right direction. It was good to finally be able to spend a day with the Evnex sales team for a full day of training with Ian. Great session thanks Ian, lots of actions and learnings to take away.”

    Ed Harvey, CEO, Evnex

  • “Having Ian there to bounce stuff off as a sounding board has been valuable. He’s great. He’s relaxed, easy to talk to, laid back, and not pushy at all. That’s what makes him a good salesperson. We’ve been seriously selling for a few months now and sales are going well.”

    Greg Martin, Co-Founder, Entuitive

  • “Ian understands the agricultural sector, knows what triggers customers to buy, and he’s pretty down-to-earth. We’re just getting started with him, but our first workshop was great. Everyone was invested in it, and they were pleasantly surprised with what they didn’t know. And it will make things much easier with new staff having this sales process when we bring them onboard.”

    Willi Thomas, Pastoral Improvements

  • “I would like to thank Ian for his workshop on ‘The 6 Fundamentals of Sales Know-How’ at our inaugural SME&E Festival. Ian's delivery was professional, and he had a natural ability to connect with the audience, which made the session interactive and enjoyable. His depth of knowledge and expertise in sales provided practical insights and advice to our audience. Ian's workshop was well-received and was a valuable addition to the SME&E Festival program. I would highly recommend Ian to anyone seeking a knowledgeable and engaging sales expert who can provide actionable advice to improve sales performance.”

    Craig Murray, Intrinsic Events

  • “Ian’s really genuine, there’s nothing flashy about him, he’s a decent person who knows what he’s doing and cares about results. He knows his stuff because he’s been there and done that, and his material is on point. He got our team onside by reframing business development as problem solving. Engineers love solving problems. We’ll definitely work together again.”

    Dan Tombleson, Managing Director, Lumen

  • “We engaged Ian to provide technical sales training for our team to help build our pipeline strength and improve lead conversion. Ian was able to quickly understand our business, what we needed and how best to design a practical sales training workshop for us. Our team were very responsive following the training. They are now using the information obtained to change the way they handle leads, and results are already coming through. Well impressed.”

    Todd McCormack, Co-Founder/CEO, Fleetpin

  • “Ian became an integral part of our team from day one and has played a key part in our success. Having Ian onboard means that we stay focused on our strategic direction.”

    Bjarke Byllemos, General Manager. iDrives

  • "I’ve attended numerous training days Ian and I can honestly say yours was one of the best. Great practical advice for our teams at Osflo Fertiliser Limited and Spreading FBT can build on."

    Mel Sorrensen, Group Business Development Manager, Osflo Fertiliser Limited and Spreading FBT

  • "Ian presented at our Pirtek National Franchise Meeting in Wellington. Ian’s straightforward approach was refreshing, and very relative to our industry. If you’re need growth from your team be it technically focused people, through to owners, managers, and sales professionals you’d get a great experience with Ian’s methods and presentation style. This is backed up with appropriate support after the presentation with useful resources. 10/10 for value and interesting practical content. "

    Julius Coffey, General Manager – Sales & Operations, Pirtek New Zealand Ltd

  • “It’s been super fun working with Ian over the last couple of years. He came on board to help hone our sales capability and give us the confidence to develop our uncomfortable skill sets. Ian goes about it in an entertaining and intuitive way, knowing when to push (and when to pivot) whilst giving us the frameworks so that the idea of sales becomes less daunting and more about a process that you put in place. We have gone from an adhoc approach to a consistent scalable experience that we can roll out across our team and clients.”

    Jordana Clarke, Director, Traction Marketing

Coaching and speaking service

  • Sales fundamentals for agribusiness

    Down-to-earth sales coaching for rural businesses.

    Learn More

  • Sales fundamentals for engineers

    Sales simplified for engineering consultants who hate selling.

    Learn More

  • Keynote speaker on sales

    Inspiring sales talks for leaders and sales teams.

    Learn More

My book

The 6 Fundamentals of Sales Know-How

The “How to” sales handbook for new B2B sales professionals and SME owners. 

Learn what you really do for your customers, and how to do it for more of them, more often. 

Buy Now

About Me

Trust me to coach your sales team

I’ve been in your shoes, learning to sell and leading underperforming sales teams. And I turned it around. You can too. 

You can trust me to coach your team because I know your market, I know your challenges, and I deliver results. After 30 years selling to agribusiness and engineers I’ll teach your team shortcuts it took me years to learn.

More about me

Sales Success stories

  • Helping Lumen’s engineers become comfortable with sales

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  • Building a national dealer network for Advanced GPS Ag

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  • Helping Trimble Loadrite Dealer Sales Reps Talk Their Customers Language

    Read More

Resources

Free resources to help your team sell morE

Free tools & Resources

Ready to start selling more?

 

Make your team more confident salespeople, improve client relationships, and grow your revenue with sales coaching for agribusiness and engineers.